Deconstructing Planning

Good job Dunkin’ Donuts.

My 1 year old son LOVES the Wawa Hoagiefest TV commercials.  We watch TV while he eats.  This casual distraction gives me the opportunity to successfully sneak in bits of food.

In any case, he stops whatever he’s doing and intently watches the Wawa Hoagiefest ads every time they come on.  This makes me pay attention.  Creating brand and product awareness and furthering a positive brand image for the Wawa brand for me, Mike’s mom.  So, good, overall effective ad.  You got me down most of the funnel.  Now, if you only sent me some kind of incentive to make the purchase.  For such a commodity maybe a buy 1 hoagie get the other for 1/2 off… playing off the ’60s “share the love/hippie” theme.  Keep the conversation going.  You’ve hooked me.  Now realm me in.

In any case, for those of you with children.  Show your kids this commercial and watch their reaction.  Maybe my kid is the only silly one… maybe not.

p.s.  jingles still work!  sorry creatives.

Dear Awesome Readers,

I’m back.

After a yearlong hiatus from blog writing, I’ve decided to resurrect the Deconstructing Planning blog.  Sadly, my previous posts made it to cyberspace heaven.  So, no access to past ramblings.  No worries.  Good stuff is coming your way.  I’m back, refreshed and exciting to connect and comment on the state of our comm community.

Cheers,

Margaret