Wawa Hoagiefest Reaches 1 Year Old
My 1 year old son LOVES the Wawa Hoagiefest TV commercials. We watch TV while he eats. This casual distraction gives me the opportunity to successfully sneak in bits of food.
In any case, he stops whatever he’s doing and intently watches the Wawa Hoagiefest ads every time they come on. This makes me pay attention. Creating brand and product awareness and furthering a positive brand image for the Wawa brand for me, Mike’s mom. So, good, overall effective ad. You got me down most of the funnel. Now, if you only sent me some kind of incentive to make the purchase. For such a commodity maybe a buy 1 hoagie get the other for 1/2 off… playing off the ’60s “share the love/hippie” theme. Keep the conversation going. You’ve hooked me. Now realm me in.
In any case, for those of you with children. Show your kids this commercial and watch their reaction. Maybe my kid is the only silly one… maybe not.
p.s. jingles still work! sorry creatives. 
